Huggies: Baby Academy for Pups

For the launch of their 101 Dalmatians diapers, Huggies tasked us with making a pop-up space that celebrated both babies and fur babies.

We created an interactive pop-up that taught dog owners how to introduce their pups to their newborn babies. The experience was also for the pups who saw videos of babies color graded to their vision, had a mediation track that included baby sounds and we had dog training experts doing onsite training with the pups.

Online we did a Instagram takeover of the Huggies Instagram with all our tips and tricks and sent our care packages to influencers which included our guides, diapers and baby and puppy merch.